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Tops | Womens Loewe Anagram Logo Sweatshirt Grey Melange

$ 189.00 $ 83.00

LOEWE's Anagram logo, seen to the chest of this sweatshirt, was reimagined in 2014 as part of a rebranding by design agency M/M (Paris). The motif is notable for its elaborate q…

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SKU: OG0612/Q108390 Categories: , Tags: ,

Description

LOEWE's Anagram logo, seen to the chest of this sweatshirt, was reimagined in 2014 as part of a rebranding by design agency M/M (Paris). The motif is notable for its elaborate quadruple-L style that heavily references cattle branding practices – something the designers studied extensively before completing the insignia. Its usage here is to provide contrast, with the luxury of the logo juxtaposed against an inherently casual silhouette.

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